ANCIENT WISDOM

CONTEMPORARY CERAMICS

For nearly 8000 years Georgians have been using the ceramic win egg (Qvevri) for wine making. These wines are famous for their stability and exceptional taste which is achieved without the use of chemicals or preservatives.

In contrast to the scientific approach of Western winemakers, the Georgian tradition relies more on intuition and “feel” applied in context to their ancient knowledge. This enhances a consumer perception of “authenticity” and justly positions Georgian wines at the high end of the market.

In the West, winemakers are constantly being challenged by wine lovers to provide greater quality and choice.  Thankfully, although often highly competitive, the industry is flourishing upon a common platform, both perceived and real; “In pursuit of excellence.”

Consequently the need for innovation and new technology is a reality, with winemakers driven to achieve a competitive advantage and ever more intimate relationships with consumers.

Enter the Magnum675, inspired by Natural Selection Theory and made by master craftsman, Philip Sedgman. The Magnum675 represents a profound nexus of the old world and the new. It is a compelling opportunity to consolidate and create new customer relationships.