Background 2017-06-07T00:13:22+00:00



Creator of the Magnums, Master Craftsman, Philip Sedgman’s formative years were spent on the River Murray in South Australia, where his inquiring mind and passion for mother nature combined with the mentorship of his Father, an accomplished aircraft and boat builder.

This was the starting point of Philip’s journey into Flowforms and the astonishing properties of water. It also led him to Organic Farming and then Biodynamics where he discovered “Flowforms” and decided to make them himself.  He became acquainted with moulds, forms and plugs and eventually developing his own Flowform in 1996.

Always having a passion for art and after becoming a screen printer, Philip then enrolled in art school and studied sculpture.

Philip then founded his company; aptly named “Living Water Flowforms” and commenced supplying Flowforms to Farmers in Australia and abroad.


As above, so below.

Since 1988 when Philip started his journey into Biodynamics, this method of agriculture has flourished both in Australia and abroad. The success of the industry can be attributed to the dedication and determination of the farmers, consumer demand for fresher, cleaner and more flavoursome produce and its promotion by businesses like Philip’s Living Water Flowforms.

Philip is now well known throughout the industry for his contributions and perhaps most notably, his own Flowform Stirring Kit Design which made Flowforms both transportable and dramatically more accessible to Farmers and Home Gardeners alike.

Apart from being a master craftsman, Philip has immersed himself in this thriving culture and community seeded by the likes of Rudolph Steiner, Viktor Schauberger, Callum Coats and John Wilkes.

As a maker of Flowforms, he has been invited to facilitate workshops and lectures the world over on both the philosophy behind “Living Water” and in the making of Flowforms themselves.

  • 1998 – Flowform Workshop – Mullumbimby NSW
    japan flowform making workshop

    Phillip instruction Flowform students at a workshop in Japan.

  • 2000 – Flowform Making Workshop & Presentation – Warrandyte Steiner School – Melbourne Victoria.
  • 2002 – Flowform & Living Water Workshop – Linuwel Steiner School East Maitland NSW
  • 2004 – Flowform & Mold Making Workshop – Pelicans Nest Hunter Valley
  • 2006 – Flowform & Living Water Presentation – Mullumbimby NSW
  • 2010 – Flowform Making Workshop – Samford QLD
  • 2012 – Flowform Making Workshop – Hibiki Nomura Saporo Japan
  • 2014 – Flowform Making Workshop – Bellbunya Eumundi  QLD


The first ceramic masterwork.

john wilkes and phil sedgman water amphora

Phil Sedgman presents John Wilkes with a Water Amphora

By virtue of Phil’s extraordinarily high metabolism and indefatigable determination, he dedicated his surplus energy and creativity to the task of creating the first slip cast ceramic “egg”, intended for water storage, enhancement and purification.

With the blessing of Callum Coats, the initiator of the shape, Phil spent many hours in his studio perfecting the proportions and function of this 43 litre ovoid vessel. Derived from a section of the hyperbolic cone and combined with the properties of pure earth slip cast ceramic, the aim was to create a vessel that by virtue of it’s design alone, could passively enhance the beneficial qualities of “Living Water”.

The final process and design were quantitatively successful and since the creation of the first “egg” in 1994, some 2000 units have been shipped the world over.


Living Water Flowforms and Natural Selection Theory.

Inspired by the demonstrable benefits of Biodynamics and the aesthetics of Sacred Geometry, Phil’s intensely hands on and continuously experimental approach fostered in him an astonishing level of technical mastery over timber, masonry, steel and ceramics.

ceramic wine fermentation

The original Natural Selection Theory “Project Egg” in process.

To this day he is broadly regarded by his peers, not only as a Master Craftsman but also community leader who passionately facilitates individual and cultural exchange.

One such exchange took place at a meeting in the winter of 2008 between Phil and a group of young, innovative wine makers calling themselves, “Natural Selection Theory”.  Sam Huges, Anton Von Klopper, James Erskine and Tom Shobbrook commissioned Phil to make several 43 litre ceramic amphorae for their “Project Egg”; a novel method of wine making which aimed to imbue wine with the character of surrounding material during the fermentation process.

“Project Egg” was a huge success with every drop of the first batch “vanishing” into wine lovers cellars world wide and it was this very success that inspired the creation of The Magnum 675 for high volume wine production.